Instagram has begun testing a new feature in Canada this past month that removes the number of likes a person sees on a post. While this feature hasn’t released in the U.S. yet, it’s starting to freak out a ton of influencers. You see, influencers thrive off showing off that number, as well as the number of followers their accounts have, and without it, they could possibly lose out on brand deals + collaborations. Do I think this is a good thing? I do, mostly. Let’s get into it down below.
Less Mircro-influencer Ads
Micro-influencers can sometimes be, as Jean Ralphio would say, the wooooooorst. As someone who follows a lot of people, it’s become increasingly noticeable that a lot of them are taking brand deals from businesses and blasting their following with ads, sometimes every single day. I understand wanting to make money or getting free stuff from these brands, but is it really worth losing the interest of your followers just to make a quick buck? Micro-influencers are getting, in my opinion, the bad end of the deal here. Brands are taking advantage of young people who don’t understand how these things work, by giving out minimal offerings and in return getting incredibly almost-free advertising. Win for the brands, total loss for the micro-influencers. And don’t get me started on the micro-influencers who collab with brands that are not even in their niche!
The focus on how many likes your photo gets will go away when this feature launches worldwide. The conversation with your friends will shift from how many likes you get to strictly how many followers you have. While this doesn’t entirely get rid of the issue, it does make me happy to think I’ll never have to overhear someone bragging to their friends about how many likes their photo received.
If this feature is not welcomed by the Instagram community and users start posting significantly less, there’s potential for people to start moving over to a different platform. It’s already hard to get your audience to move to another platform if you’re thinking of shifting, but if something this big gets everyone off of it, it could potentially make things super easy for you.. If there was something new out there that wasn’t associated with Facebook, I would jump ship immediately and I’d imagine there are a lot of users who feel the same.
Where do you stand on this feature being removed? Is it enough to make you want to leave the platform? Do you even care about likes? Sound off in the comments below.